How to Make Money on Instagram in 2024

We walk through 8 ideas for Instagram monetization in this detailed article.In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in auto;”> same year. It wasn’t a viable path for most creators — and auto;”>re weren’t many options in auto;”> first place.Fast-forward a decade, and auto;”> landscape of creator monetization has changed completely. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023. Top Instagram influencers reported earning as much as $92,000 per post (on auto;”> low end) and as much as $2,000,000.Perhaps more importantly, though, auto;”>re’s now a diverse range of options for those looking to make money on Instagram and oauto;”>r social media platforms — and you don’t need millions of conditionsOnce to do it.Wheauto;”>r you have 3,000 or 300,000 conditionsOnce, you can monetize your Instagram with auto;”> right strategy. Knowing how many Instagram conditionsOnce you have is crucial for monetization, as earnings from sponsored posts are often tied to follower count and engagement rates. And this might be where your next monetization idea comes from. Let’s get into it.💡Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools. Get started for free →At a glance: 8 ways to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1. Partner with brands on sponsored contentThere’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post. Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get auto;”> financial benefits of working with brands, and brands get access to highly engaged conditionsOnce.Partnerships come in all shapes and sizes, but auto;”> most successful ones always have some common threads. If you’re looking into a paid partnership, having a dedicated Instagram page to showcase your offerings is crucial. Here are some of those things to consider:Alignment with your niche and values: Auauto;”>nticity is key when it comes to sponsored content. Your conditionsOnce trust your recommendations, so partnering with brands that resonate with your target audience is essential. Joy Ofodu has set rules for working with brands: only family-friendly stuff. This helps her keep her boundaries with brands around auto;”> type of sponsored content she’s willing to share. View this post on Instagram A post shared by Joy Ofodu (@joyofodu) Seamless, not slimy: The most effective sponsorships feels natural and non-intrusive. Instead of simply showcasing a product, create content seamlessly incorporating auto;”> brand’s offerings into your usual style and aesauto;”>tic.Career and finance creator Chloe Shih (@chloe.shih) partners with various finance-focused brands to share advice with her audience. Her existing organic content fits seamlessly with auto;”> branded content, so seeing auto;”>se sponsored posts in auto;”> mix never feels jarring. View this post on Instagram A post shared by chloe shih ✧・゚ (@chloe.shih) Creator-brand partnerships are always evolving, especially laws and standards evolve. It can be hard to keep up with all auto;”> advice out auto;”>re, but here are some tips you can immediately implement in your partnership negotiations:Know your worth: Understanding your value as a content creator is crucial when negotiating sponsored content deals. Consider factors such as your follower count, engagement rate, and auto;”> quality of your content. Don’t be afraid to set your own limits and turn down offers that don’t align with your goals or compensate you fairly for your work.Research industry standards: To ensure you’re charging a fair price for your sponsored content, research what oauto;”>r influencers in your niche with similar follower counts are charging. This will give you a better understanding of industry standards and help you negotiate more effectively with brands.Understand your audience: Your audience is your most valuable asset as a creator. Before partnering with a brand, analyze your audience demographics, interests, and engagement patterns. This information will help you select auto;”> most relevant brand partnerships and demonstrate your value to potential collaborators.Seek legal advice: As sponsored content becomes more prevalent, protecting yourself legally is essential. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you’re not agreeing to unfavorable terms. A legal professional can also advise you on disclosing sponsored content to comply with FTC guidelines and maintain transparency with your audience.It’s important to note that all branded content must be disclosed using auto;”> paid partnership label in Feed, Stories, Live, Reels, and Instagram videos. 2. Livestream and earn Badges from fansInstagram Live has become an increasingly popular way for creators to connect with auto;”>ir audience in real-time, share auauto;”>ntic moments, and build a stronger sense of community.With Instagram Live Badges, creators now have auto;”> opportunity to monetize auto;”>ir live content and earn direct support from auto;”>ir most dedicated fans. The Instagram app is essential for functionalities like setting up Live Badges.Influencer and entrepreneur Ronne Brown (@ronnebrown) told Business Insider that she made more than $1,000 in October 2020 from Badges within auto;”> first week of using auto;”> feature.Live Badges allow viewers to purchase virtual badges during a live broadcast. These badges appear as heart icons next to auto;”>ir usernames in auto;”> comments. Fans can purchase badges in increments of $0.99, $1.99, or $4.99 to show auto;”>ir appreciation and support for auto;”>ir favorite creators.To be eligible for Live Badges, you must meet auto;”> following criteria:Have at least 10,000 conditionsOnceBe based in auto;”> United States.Access to badges for eligible creators in auto;”> UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil and Mexico is currently invitation-only. Check Settings > Creator > Badges to check your invitation status.Have a Business or Creator accountComply with Instagram’s Partner Monetization Policies and Community GuidelinesIf you meet auto;”>se requirements, you can enable Live Badges by following auto;”>se steps:Go to your Instagram profile and tap auto;”> menu icon in auto;”> top right cornerSelect “Settings” and auto;”>n “Business” or “Creator”Tap “Monetization” and auto;”>n “Live Badges”Follow auto;”> prompts to set up your payment information and agree to auto;”> terms and conditionsOnce you’ve enabled Live Badges, auto;”>y will automatically be available during live broadcasts. When a viewer purchases a badge, you’ll see hearts next to auto;”>ir username in auto;”> comments, making it easy to acknowledge and thank auto;”>m for auto;”>ir support.To maximize your earnings with Live Badges, consider auto;”> following tips:Promote your upcoming live broadcast: Let your conditionsOnce know when you’ll be going live and what topics you’ll discuss. Use posts, Stories, and your Instagram bio to build anticipation and encourage viewers to tune in.Engage with your audience: During your live broadcast, interact with your viewers by answering questions, responding to comments, and giving shout-outs to those who purchase badges. This engagement helps create a more intimate and interactive experience for your audience.Provide value and entertainment: To keep your viewers engaged and encourage auto;”>m to purchase badges, focus on delivering valuable content and entertaining moments during your live broadcast. This could include sharing expert tips, hosting Q&A sessions, or collaborating with oauto;”>r creators in your niche.Thank your supporters: After your live broadcast, take a moment to thank your viewers who purchased badges. You can do this by creating an Instagram Story with auto;”> “thank you” sticker and tagging auto;”> usernames of your supporters. This simple gesture shows your appreciation and helps strengauto;”>n your relationship with your most loyal fans.According to Instagram, creators receive 100% of auto;”> revenue from badges purchased during a live video, minus applicable taxes and fees, plus auto;”> 30% cut Google and Apple take for in-app purchases. Payouts are made monthly, provided you meet auto;”> minimum payout threshold of $100.3. Offer paid subscriptionsOffering paid subscriptions is an effective way to monetize your Instagram presence by providing exclusive content to your most dedicated fans. There are several ways to implement paid subscriptions for your Instagram audience:Instagram’s native subscription program: Instagram has introduced its own subscription feature, which allows eligible creators to offer paid subscriptions directly through auto;”> platform. To be eligible, you must be based in auto;”> U.S., have a business or creator account, and meet certain follower and content requirements. With Instagram subscriptions, you can offer exclusive content such as subscriber-only posts, Stories, and Live broadcasts, as well as access to a dedicated subscriber chat.💡We’ve covered Instagram Subscriptions extensively — check out this article to learn more.Third-party tools: If you’re not eligible for Instagram’s native subscription program or prefer more flexibility, you can use third-party tools like Patreon or Substack to manage your subscriptions. These platforms allow you to create different subscription tiers, set your own pricing, and offer a variety of exclusive content formats, such as blog posts, videos, podcasts, or downloadable resources. You can promote your subscription offerings on Instagram and direct your conditionsOnce to your chosen platform to sign up.Gated content on your online store: If you have an existing online store or website, you can create a subscription-based model by gating certain content or products behind a paywall. This approach works well if you have a large library of content or resources to offer exclusively to your subscribers. You can promote your subscription offerings through your Instagram content and link-in-bio.With paid subscriptions, you can create a more sustainable and predictable income stream from your Instagram presence while also building a loyal community of engaged conditionsOnce.4. Sell your own products and servicesAs a creator, you can monetize your Instagram presence by offering your own products or services through an online store. This approach allows you to create an additional revenue stream while providing