The advent of social media has connected people across the globe in a way that was never possible before. Over 57.6% of the world’s population uses social media, with around 13 new users every second. Instagram alone has over a billion active users. It’s the second most popular social media platform for marketers and has […] The post 11 Best IG Tools to Get More Followers, Engagement, & Sales appeared first on . Tailwind is mainly known for its ability to schedule Instagram posts, but it does a little bit of everything. It helps you plan your content ahead of time while also optimizing your content to get the best results. You can create incredible designs with ease. It also comes with an intelligent recommendation feature if you’re stumped for ideas. It’s one of the most intuitive apps for curating your Instagram page. It’s your social media marketing team, and growth partner rolled into one neat little app. The app (for Android and iOS) is easy to use, thanks to the simple visual interface. For creatives that often fall prey to writer’s block, caption templates in the app can be a lifesaver. All in all, it’s an excellent solution for small businesses and individuals. Pros: Automatically publishes content at the optimal time Pre-made caption templates Instagram hashtag finder helps you quickly find hashtags In-built bio creator User-friendly interface Cons: You can only schedule to one Instagram account with the Pro plan Best suited for: Small businesses, startups, individuals Pricing: You can get the essential tools to use for free for an unlimited period. The priced subscriptions offer more features and start with the Pro plan at $19.99/month. This is followed by the Advanced plan at $39.99/month and the Max plan at $79.99/month. You might also want to check out our guide on how to use Tailwind to schedule to Instagram and Pinterest. 2. IconoSquare Canva has quickly gained popularity in the general marketing sphere due to its vast collection of templates and designs that are incredibly easy to use. It has template designs specifically for the dimensions of Instagram’s posts and stories, making it super convenient for you to create professionally-looking posts in minutes. Its most unique template is the “carousel” for multi-photo posts, which gives an almost panoramic feel when swiping between photos. Canva is entirely a content design platform where you can edit videos, icons, stories, and photos so that the dimensions fit perfectly in the social media app. The templates are also inspiring and helpful if you require a specific theme or layout. It’s perfect for beginners that want to gain experience in designing attractive content that captures the brand image. Additionally, it’s also a budget-friendly tool that can easily be employed by small businesses or even freelance digital marketers. It recently added scheduling features that let you publish on Instagram. Pros: Templates are easy to edit Create a color palette so you can stick to your brand’s theme Scheduler lets you directly schedule to Instagram business accounts and other social networks like LinkedIn and Tumblr Ideal for beginners who lack experience with editing software Create original stickers for your stories Cons: Isn’t ideal for advanced editing Lacks vector designs The mobile app is not very precise and intuitive Best suited for: Freelance digital marketers, small businesses, startups Pricing: Canva’s free plan lets you use its free templates and elements to create content. The Pro plan comes at $12.99/month, while the Enterprise plan is offered at a customized price. You might also want to check out our articles on Canva alternatives. 4. Kicksta Agorpulse is a one-stop platform for agencies that require social media coordination on a single dashboard. It combines features found on social media and project management platforms to truly bring a seamless collaboration experience to you and your team by providing all the features you need for end-to-end social media management. It offers features similar to Hootsuite but in a way that would be more useful to agencies. The shared calendars and reporting tools are a great way to keep the team on track with your Instagram marketing agenda. Pros: Shared calendars Assign user roles to include clients in the process Power Reports feature Filters negative comments and spam Social listening Unified social inbox Cons: Lacks Instagram grid preview Difficult to reorder photos when scheduling a carousel post Can’t reschedule Instagram posts in the queue Best suited for: Small to medium-sized digital marketing agencies Pricing: Agorapulse offers four pricing plans: the free plan, the Pro plan at $79/month, the Premium plan at $259/month, and the customized Enterprise plan. 6. Hootsuite Crowdfire is an affordable Instagram management tool that doesn’t overwhelm you with shiny things. It’s extremely straightforward in its functioning and is simple to use with exciting functionality like pre-scheduling and batch-creating posts, content suggestions, and website-to-Instagram integrations. The app is heaven-sent for solo entrepreneurs that want to grow their business quickly and efficiently by studying top-performing content and trends likely to get them more traction. Pros: Easy set up and has a chatbot for assistance Schedules content to post at optimal times Daily reminders and suggestions to help your page grow Offers content pre-scheduling Lets you publish content to IG from your own blog or website Cons: Mostly suggested content is by other Crowdfire users The dashboard gets overwhelming if you’re using multiple Instagram accounts Tends to attract the follow-for-follow crowd Best suited for: Individual entrepreneurs and small businesses looking to grow their ventures effectively. Pricing: Crowdfire offers a free plan besides monthly subscription plans. The Plus plan costs $9.99/month, the Premium plan is $49.99/month, and the VIP plan is $99.99/month. 8. SocialInsider Keyhole is an industry-leading social listening and analytics tool along with an Instagram influencer marketing app. It’s used by Netflix, the BBC, and NBC, courtesy of its unique features and individually-vetted influencer suggestions, tailored for each business. The social listening segment of the app lets you understand what your audience is talking about to give you a gist into potential content topics likely to get more eyes to your profile. It also analyzes your audience’s sentiment and gives you tone-based information, so you don’t send the right social media message at the wrong time. On the other hand, the influencer marketing segment of the app helps you manage influencer campaigns seamlessly by assisting you end-to-end from influencer vetting to campaign reporting. You can also use the data to improve your influencer outreach campaigns. Pros: In-depth profile analysis Real-time data Simplified influencer marketing Event marketing tool Sentiment analysis and social media listening Cons: The interface can be complex at first An expensive investment Best suited for: Medium to large companies that want to integrate influencer marketing into their campaigns Pricing: Keyhole uses custom pricing for all its users. You can get in touch and discuss your requirements to determine the price point. 10. Smartly.io Buffer is a social media management suite tool that helps you create, edit and manage your Instagram profile from one dashboard. It measures your social media performance in a single click to give you an overview of your growth and engagement over time, helps you collaborate with your teammates, and better optimize your campaigns. Most of all, it enables you to respond to comments at twice the speed. It has a super intuitive interface and makes social media teams faster, smarter, and efficient in content creation, social media monitoring, and customer engagement for greater Instagram growth. Pros: Powerful Instagram marketing tool with a clean user interface Pre-scheduling posts across multiple platforms including Instagram Organizing content Customizable posts across different platforms Easy posting—even in offline mode Seamless integration with WordPress, Pocket, etc Cons: Specialized posts (for instance, carousel pictures) are not supported Doesn’t have features of viewing incoming mentions and messages Best suited for: Bloggers, freelance social media managers, small businesses, and agencies with a versatile clientele base Pricing: Buffer follows a freemium pricing model where you can connect up to three social media accounts with maximum scheduling of 10 posts The Pro plan costs $15/month and allows you to connect up to eight social media accounts with maximum scheduling of 100 posts The Premium plan costs $65/month and allows maximum scheduling of 2000 post For large brands, the Business plan costs $99/month and offers connection with up to 25 social media accounts, six users, and allows maximum scheduling of 2000 posts Further, Buffer offers compartmentalization of features of Buffer such as analytics, community management, data insights, etc. Did you find the best Instagram marketing tool? Social media management tools are the key to keeping your business fresh during the age of mass consumption. They help you optimize your content and feed for a fraction of the cost in time and money. Without them, you will likely need to invest in a large social media team to manually come up with ideas and analyze data at the same time to pick the optimal time to share that content. And even then, the performance would be relatively less due to error and subjectiveness. Use this article to pick the best tool or a combination of tools for your Instagram needs, and give your team the features they need to truly grow your Instagram presence and take your brand to the next level with increased exposure and conversions. The post 11 Best IG Tools to Get More Followers, Engagement, & Sales appeared first on .
11 Best IG Tools to Get More Followers, Engagement, & Sales
