5 Relationship-Building Keys to Generate More Sales

We’ve all heard the clichés. But until you’re actually in the trenches and working in sales, you are just repeating what everyone else is saying.

That’s what makes Matthew Rechs’ blog posts over at BizLet so compelling. The site calls itself a hub for Emotional Intelligence and Psychologically Safety – it’s about relationships. Matthew’s tips are too. While he has plenty more tips, here are 5 ways of thinking about sales to grow:

1. Have good salespeople

One salesperson to the next may have a wildly different approach. That’s because the number one thing is the “people” part, being human. A good salesperson grows their knowledge over time, building up relationships both internally and externally. [See 10 Wise Ways: How to Think About Sales]

2. Speed to the lead

Aim to respond in minutes, not days. It’s a great first impression, and there’s research that shows the importance of quickly connecting. Why let your competition have the chance to respond first? [See 84% of deals are won by the first vendor that a buyer contact]

3. Totally align Product and Sales internally

A good marriage between product and sales is critical, they should be in lockstep for success. They can be best allies and help each other grow. [See 10 Wise Ways: How to Think About Sales]

4. Get to know your customers and customize offerings

Not everyone is one-size-fits-all. The price can be higher for the top-tier with first-class service, while you have budget-friendly options to attract as many customers as possible. Consider upselling tiers in between, like a dedicated account rep. [See 10 Wise Ways: How to Think About Sales]

5. Old-Fashioned Networking

It’s simple and it still works. Go out and meet people. People know other people, so there’s a potential snowball effect there to generate new leads. All the way around, networking is a healthy career habit. [See 10 Wise Ways: How to Think About Sales]